UPDATED TUE 20 OCT · 12:33 UTCLIVE
MarketsMedium

Salesforce Acquires Braze for $5.66B; Apple Downgraded on iPhone Concerns

Salesforce is buying marketing-automation platform Braze for $5.66B in cash ($47.50/share). Separately, Loop Capital downgraded Apple to Hold, citing unrecoverable iPhone shipment cuts to its 2026 production plan.

What we know

Salesforce agreed to acquire Braze for approximately $5.66B in enterprise value at $47.50 per share in cash, confirmed by multiple sources including an account on X. On the same morning, Loop Capital downgraded Apple to Hold from Buy, cutting its price target from $370 to $330 after supply chain checks suggested Apple will not recover 13 million iPhone shipments cut from its 2026 plans. $AAPL slipped ~1% in premarket alongside broader Mag 7 weakness.

By the Global Eye 24 desk, with AI assistance. Updated as the story develops. Spot an error? Write to corrections@globaleye24.com.